The art of search engine optimisation san jose takes place over the long term – it’s rare nowadays for an SEO company to do some work on your site and get results in hours or even days. Sure, there are companies who phone you up out of the blue and promise this kind of result. But most of them have mastered the art of selling snake oil to new levels. Top search engine optimisation firms don’t normally canvass for new business with these kind of calls. Instead they let their reputation sell their services for them.
Which can make it difficult to track down the top search engine optimisation companies. They may not even come up very high in the search engine results. Some people I speak with in the industry actually prefer not to be found that way because it distracts them from their main function, which is getting their clients found at or near the top of the search results.
So, how can you find out whether you’re talking to a top search engine optimisation firm or one that is scraping the bottom of the barrel?
Client confidentiality means that asking for the results they’ve achieved for other companies is often met with silence. This makes sense – after all, you wouldn’t want the company to be blagging about the results they’ve achieved for you to all and sundry. But it does make the task of working out whether the firm is offering you top quality results difficult.
Another snag is that – as mentioned earlier – results are rarely instant.
In fact, if you are offered almost instant results then you need to take a step back and consider whether these are what you actually want for your firm. A top search engine optimisation company will be able to guide you through this in more detail but I’ll outline it now:
Google places different amounts of emphasis on different factors. One of these is designed to cope with current events. If there’s a massive amount of new links pointing to a page, the search engines will typically assume that this is because the page is relevant to some topical news event. Because they want to deliver the best possible results to their users they will then interpret this as one of the factors to push that particular page high up in the search results, fast.
Which works for everyone concerned, so long as the story really is today’s news.
But tomorrow there’ll be new news (that’s how news gets its name!). So the shooting star web page that rose so fast drops just as fast. Probably never to be seen again because it’s doing the digital equivalent of wrapping up your fish and chips.
So if you don’t care about the longevity of your website, go ahead and use one of the firms who phone up and promise to get you to the top of Google. Just don’t expect to hear from them again – or expect no end of plausible excuses as to why your sites traffic has fallen off a cliff.
It’s far better to be more patient and use a top search engine optimisation company to gradually get you higher up the search engine results and then keep you there.